FRACTIONAL HEAD OF CONTENT & COMMUNICATIONS

Your company is growing.

Your marketing team doesn’t have to do everything alone.

I work alongside founders and marketing leaders to set content priorities, organize the moving pieces, and keep the work moving across a small team.

STRATEGY, ORGANIZATION & HANDS-ON SUPPORT

A small marketing team can only hold so much.

As a company grows, content rarely stays in one neat lane. There are launches to support, emails to send, stories to tell, channels to manage, and plenty of good ideas competing for attention. Often, the founder or marketing lead is responsible for setting the strategy and making sure everything actually gets done.

That’s where I come in.

As a fractional Head of Content and Communications, I help you decide what matters most right now, build a focused plan around it, and organize the people and work needed to bring it to life.

I can help your team:

  • Set clear content and communications priorities

  • Build and manage the editorial calendar

  • Connect campaigns and messaging across channels

  • Create briefs and guide writers or other contributors

  • Develop new content ideas and initiatives

  • Keep projects moving from idea to publication

  • Write or edit high-priority content when additional support is needed

Because I’ve spent more than 15 years doing the work myself, I understand what it takes to move from strategy to execution. You won’t be left with a plan your small team doesn’t have the time or resources to carry out.

You keep leading the company. I’ll help lead the content.

Built for growing brands with small but mighty teams.

I’m a strong fit for companies that already have momentum, plenty of ideas, and more content and communications work than their current team can comfortably manage.

You may be ready for fractional content leadership if:

  • Your founder or marketing lead is still managing every content decision

  • Your company is creating across several channels, but the work doesn’t always feel connected

  • Priorities change faster than your small team can execute them

  • You work with writers, agencies, or other contributors who need more direction

  • You need senior-level support but aren’t ready to hire a full-time Head of Content

  • You want a strategic partner who can also step in and help get the work done

I work primarily with hospitality, interior design, beauty, wellness, lifestyle, retail, ecommerce, and B2B SaaS brands.

Clients Who Invest in Great Content

Future Commerce

Partytrick

Don Francisco's Coffee

Eminence Organic Skin Care

Settle.Co

Unwrap

Oobli

Axonify

Placewise Media

Hashtag Paid

Sanitas Skincare

The Quality Edit

Corpus Naturals

Control Corrective

Mews

The Suite

Viral Nation

Future Commerce • Partytrick • Don Francisco's Coffee • Eminence Organic Skin Care • Settle.Co • Unwrap • Oobli • Axonify • Placewise Media • Hashtag Paid • Sanitas Skincare • The Quality Edit • Corpus Naturals • Control Corrective • Mews • The Suite • Viral Nation •

Could your marketing team use more senior support?

If your company is growing and the content and communications work is becoming too much for one person or a small team to manage, let’s talk.

I’ll learn more about what you’re working toward, what’s currently on your plate, and where a fractional Head of Content and Communications could help bring more direction, organization, and follow-through.

  • Freelance copywriter creating compelling website content for a beauty brand

    “Laura was able to understand our core brand values and incorporate them into fun, user-friendly content to help us sell our range of skincare products. I highly recommend her work.”

  • Freelance writer working on SEO content for a real estate brand

    “Thank you for all the amazing articles — you are an absolute pleasure to work with and we’re so lucky to have you!”

  • Tropical beach setting with lounge chairs and umbrellas by a pool overlooking the ocean, surrounded by palm trees under a sunny blue sky.

    “Thank you for all the tremendous help you’ve given thus far!”

  • Cozy café interior with a chalkboard menu, wooden shelves displaying coffee items, a coffee machine, and exposed light bulbs.

    “You've played such a huge part in our content launches and we love working with you!”