Creative workspace with digital tools used for content marketing and planning.

Freelance copywriter + content strategist
for growing brands

Words that build trust and drive results for SaaS, retail, and wellness brands.

For SaaS & Tech Brands
For Retail & Lifestyle
For Small Business Owners

Strategic copywriting and content marketing for SaaS, retail, and wellness brands.

Your brand needs content that connects.

I help businesses develop and execute content strategies that increase visibility, build trust, and drive sales without losing the human touch.

With 15+ years of experience in journalism, B2B marketing, and consumer storytelling, I help tech, SaaS, retail, and wellness companies create content that informs, engages, and converts.

Through research-driven insights and compelling storytelling, I craft:

  • SEO blog content that attracts and educates

  • Email marketing and newsletters that nurture relationships

  • Brand messaging and positioning that differentiates

  • Product marketing and launch campaigns that drive action

  • Ghostwriting and thought leadership that elevate executives

  • Social strategy and content that strengthen your brand presence across channels

Whether you’re a growing SaaS company, a modern retail brand, or a small business refining your online presence, I’ll help you create cohesive, effective content that supports your goals.

Let’s build content that works as hard as you do.

Content that works for every stage of growth - from scaling SaaS platforms to small businesses building their first audience.

Industries I Work With:

• SaaS
• Retail, CPG & eCommerce
• Women’s Health, Beauty & Wellness
• MarketingTech
• FinanceTech
• Hospitality
• Small Business

Laura Leiva is a freelance content strategist and copywriter helping B2B, SaaS, eCommerce, and wellness brands boost visibility, build authority, and drive sales through strategic content marketing, email campaigns, and SEO copywriting.

Clients Who Invest in Great Content

Future Commerce

Partytrick

Don Francisco's Coffee

Eminence Organic Skin Care

Settle.Co

Unwrap

Oobli

Axonify

Placewise Media

Hashtag Paid

Sanitas Skincare

The Quality Edit

Corpus Naturals

Control Corrective

Dream it

Future Commerce • Partytrick • Don Francisco's Coffee • Eminence Organic Skin Care • Settle.Co • Unwrap • Oobli • Axonify • Placewise Media • Hashtag Paid • Sanitas Skincare • The Quality Edit • Corpus Naturals • Control Corrective • Dream it

Need a marketing partner?

Diverse portfolio.

My client roster features startup to heritage brands such as Don Francisco’s Coffee, Monalee, Eminence Organic Skin Care, Packlane, and Hashtag Paid.

Journalism background.

With a strong foundation in journalism and marketing, I bring a unique blend of storytelling and strategy to every project, crafting content that engages and drives results.

Targeted content.

I’ve worked with every business touchpoint, from lead generation and purchasing to operations and shipping. I know what your customers are looking for and can write the content that answers questions.

Work with Me
  • Freelance copywriter creating compelling website content for a beauty brand

    “Laura was able to understand our core brand values and incorporate them into fun, user-friendly content to help us sell our range of skincare products. I highly recommend her work.”

  • Freelance writer working on SEO content for a real estate brand

    “Thank you for all the amazing articles — you are an absolute pleasure to work with and we’re so lucky to have you!”

  • Tropical beach setting with lounge chairs and umbrellas by a pool overlooking the ocean, surrounded by palm trees under a sunny blue sky.

    “Thank you for all the tremendous help you’ve given thus far!”

  • Cozy café interior with a chalkboard menu, wooden shelves displaying coffee items, a coffee machine, and exposed light bulbs.

    “You've played such a huge part in our content launches and we love working with you!”