Strategic Copywriting for CPG, Retail, and Lifestyle Brands
From clean beauty to better-for-you snacks, wellness supplements to home essentials, your product deserves more than basic descriptions and bland messaging.
I help CPG and retail brands bring their stories to life with content that builds trust, boosts visibility, and drives growth. Whether you're launching a new product, expanding into retail, or strengthening your direct-to-consumer presence, I craft copy that resonates with your customers and effectively communicates your value.
As a freelance writer for CPG companies, I combine brand voice, audience insights, and conversion strategy to make sure your message resonates across every channel.
For Brands That Live at the Intersection of Story and Strategy
My clients range from early-stage startups to growing retail brands in the beauty, wellness, food, home, and lifestyle space. What do they all have in common? A desire to stand out and create content that can scale with them.
What I write:
Product descriptions and collection pages
Brand story, About page, and mission messaging
Retailer pitch decks and sell sheets
Blog content and seasonal campaigns
Email marketing sequences and product launches
Founding stories, spotlights, and press kit materials
What Sets My Work Apart
You’ve worked hard to create a product people will love. Now let’s make sure your copy works just as hard.
This is content designed to:
Build connection and trust with your ideal customer
Support both DTC and wholesale marketing strategies
Tell a consistent brand story across platforms
Help you grow without sounding generic
With experience writing for beauty, wellness, lifestyle, food, and home goods brands, I understand how to craft content that resonates with people, not just platforms, and make your product stand out in a crowded market.
How We’ll Work Together
→ We start with your goals, messaging needs, and launch timeline
→ I research your audience, voice, and positioning
→ You receive strategic, on-brand content with one round of revisions
→ You launch confidently with copy that feels aligned and impactful
Let’s Tell the Story Behind the Shelf
Whether you need help with launch copy, retail-ready messaging, or ongoing brand content, I’m here to help.