How to Reach New Customers for Your Shopify Store
Let’s take a minute to think about your website. Do you have a constant stream of fresh content going up each week? Do you use your website content as a foundation for your social media strategy? Are you doing everything you can to reach your consumers and give them what they want?
If you’ve answered yes to these questions – awesome! You’ve got a head start. On the other hand, if you answered no to any or all of the questions, we can help get you on track.
With the boom of online shopping, ecommerce businesses need to do more in order to stand out and attract attention. After reading various surveys, there are some common themes consumers look for:
Consumers want more personalized content based on their needs and interests
Consumers want new or unique experiences
Shoppers are more interested in ethical + environmentally-friendly business practices
Consumers prefer to engage with a brand online more than in-store
How does this tie in with your online presence?
Your Shopify website, blog, and social media platforms are where it’s at to reach these consumers and give them what they’re looking for to build loyalty and boost metrics that matter, like LTV and AOV.
Want to reach these customers and get them to shop?
Does your Shopify store have updated content?
When was the last time you updated your blog?
I’ve browsed countless websites over the last few months and have been astonished at the number of blogs that haven’t been updated in months or years. Some have neglected their website entirely, and that’s not good either. Check out my recent post on why it’s so important for businesses to have an online presence.
Updated, relevant blog content is one of the best ways to drive organic content to your Shopify or ecommerce website. Aside from paid ad spend, organic content is a good investment in your marketing budget. Here’s why:
Blog content:
Reaches your target audience and attracts new customers
Elevates the brand authority and expertise in the industry – something that sets your ecommerce store apart from the competition.
Drives traffic to your website. Traffic + shoppers + quality content = sales.
Creates an opportunity for engagement and community on your website by using that content elsewhere (i.e., newsletters, social copy, emails)
Gives customers exclusive insight behind the scenes. Content allows you to use your brand’s voice in a way that appeals to your target market.
Creating content for your ecommerce business
Content - blogs, for example, are a great way to reach and educate your audience on topics that matter most to them. With a consistent, ongoing strategy, you’ll develop a vast library of articles that help drive authentic traffic to your website and give you a return on investment.