How to Choose the Right Brand Copywriter for Your Business
Brand messaging has the power to make or break connections with your audience. Hiring the right freelance brand copywriter is crucial to ensuring your message is clear, engaging, and aligned with your goals.
But how do you find the perfect fit?
Here's a guide to help you choose a brand copywriter who will elevate your business.
Look for a freelancer with knowledge + experience
Not all copywriters are created equal—especially when it comes to industry knowledge. A copywriter familiar with your field understands the nuances of your audience, the competition, and the challenges unique to your market. For example, a writer experienced in wellness will know how to highlight benefits over features, while someone in tech can translate complex concepts into accessible language.
Ask potential candidates about their experience in your industry and how they’ve successfully connected with similar audiences.
Pro Tip: Don’t shy away from a conversation. Their ability to ask insightful questions about your business can signal how well they align with your goals.
Review their portfolio
A copywriter’s portfolio is the best representation of their skills. As you review their work, pay close attention to the tone, voice, and overall style. Does it resonate with your brand? Can you imagine this level of quality in your marketing materials?
Also, consider the types of projects they’ve worked on. If you need website copy but their portfolio is full of product descriptions, they may not be the right fit—or they might need additional onboarding to meet your expectations.
Pro Tip: Look for versatility. A strong brand copywriter should be able to adapt their tone and style to fit different brands and audiences.
Look for a mix of technical skills with human-created content
Today’s copywriting goes hand in hand with search engine optimization (SEO). A skilled copywriter can balance SEO best practices with engaging, human-friendly content. This means weaving in keywords naturally, creating compelling meta descriptions, and writing with readability in mind.
During your search, ask candidates about their approach to SEO. Can they write for humans and algorithms alike? A copywriter who understands this balance can help your brand stay visible in search results without compromising quality.
Prioritize collaboration and communication
The best copywriters aren’t just wordsmiths—they’re collaborators. They’ll work closely with your team to understand your brand’s tone, voice, and messaging. They’ll seek your input, ask for feedback, and stay open to revisions to ensure the final product is exactly what you need.
When interviewing potential copywriters, gauge how they approach communication. Are they responsive? Do they ask the right questions? A collaborative attitude can significantly affect the progress of your projects.
Pro Tip: Look for someone who understands deadlines and respects processes. The ability to deliver high-quality work on time is invaluable.
Test the waters with a small project first
If you’ve narrowed your options but aren’t sure who to choose, start with a small project, like a single blog post or landing page. This will give you a sense of their working style, communication skills, and ability to adapt to your brand.
A trial project can save you time and resources, ensuring you’ve found the right copywriter before committing to larger campaigns.
The right brand copywriters are more than just writers—they’re partners in bringing your brand’s story to life. By prioritizing experience, reviewing portfolios, assessing SEO skills, and valuing collaboration, you can find someone who aligns with your goals and delivers exceptional results.
Investing in a talented copywriter isn’t just about filling a role—it’s about elevating your brand’s message and making a lasting impression on your audience.