Select Writing Samples
SaaS, Tech + Marketing
What is a Restaurant Profit and Loss Statement?
How to Obtain a Liquor License: A State-by-State Guide
Tydo’s Ecommerce Glossary
Archie is Changing How Businesses and Independent Contractors Approach Payment Management
How Influencer Marketing Can Help Your Referral Programs
Getting Ready for BFCM? You’re Probably Missing These Strategies For Happier Customers (and Repeat Purchases)
Should Holiday Referral Marketing Be In Your Marketing Plans?
How Brands Use Delivery Anticipation Emails to Boost Sales and Delight Customers
Incentivizing with CashBack with Fondue
Redefining Affiliate Marketing with Social Snowball’s Noah Tucker
Monalee Solar Panels
Stay relevant, stay ahead: Let customer feedback be your guide to growth
Ecommerce, Retail, DTC, and Business Solutions
Future Commerce Guide: 5 Steps to Creating a Winning Performance Marketing Stack
#Paid Banknotes - author page
Are you combining online shopping with social media? Here’s why you should
Standing out in a DTC-saturated market
How brands are reaching more customers through same-day delivery
To subscribe or not: should your brand offer subscriptions?
Signs Your Sales Strategy Needs Rethinking
Virtual Inventory: The Secret Weapon for Every Retailer
Retail Assortment Planning: Blending Physical and Digital Assortments
Inventory Management + Cash Flow
Customers Love Certified Coffee - Here’s Why You Should Add it To Your Menu
Wholesale Packaging: Is it Time to Expand Your Brand’s Packaging Solutions?
Lifestyle, Wellness + Hospitality
ELEMENTAL: Beauty Rooted in Wellness
The Quality Edit - author page
Fall Florals
Hottest Summer Swimwear Trends
Get a Workout Anywhere — Fitness Tips While Traveling
New School Year. New Routine. Same Delicious Coffee
Placewise Media - Shopping Centers
A Glorious Playground in Scotland’s Picture-Perfect Countryside
Traveling Soon? Add These Waterproof Boots to Your Packing List
Your Home Office Awaits with these Creative and Compact Desks for Small Spaces
Cutting Sugar, Building Trust: Here’s Why Reducing Sugar in Nutrition Labels Empowers Brands
The Future is Sweet: Reduced-Sugar and Sugar-Free Solutions for Product Development
Skincare + Beauty
The Corpus Approach to Natural Fragrance
Formulating Fine Fragrances From Natural Materials
All About Sunscreen
How to Exfoliate
Derma Roller + Hyaluronic Serum
Toners — Should You Include Them in Your Beauty Routine?
Blue, Green + Clean Beauty
Skincare Routine for Your 30s
Keratosis Pilaris
Skincare Routine for Your 20s
Makeup Mistakes That Are Bad For Your Skin
Phlur Fragrance Review: This Relaunched and Reimagined Fine Fragrance Is Taking Social Media By Storm
The Best Waterproof Mascara: Find Your Ultimate Eye-Defining Companion
Facial Toning with Microcurrent: Is NuFACE Trinity Worth It?
5 Black Female Founded Beauty Brands We’re Loving Right Now
Social Proof
Blog posts for a CPG brand increased website traffic by 47% within three months.
A content refresh for a hospitality website resulted in a 35% increase in organic search traffic.
An email sequence I created for a skincare brand boosted open rates by 25% and click-through rates by 15%.
Social media captions I wrote for a home design company increased engagement by 40% over two months.
Real estate property listing descriptions generated 3x more inquiries compared to the client's previous copy.
A neighborhood guide was shared 20+ times by local agents, generating new leads for my client.
An email campaign helped my beverage client re-engage 15% of their dormant leads.
A white paper for a creative marketing agency generated 100+ downloads in the first week, feeding the client's lead generation funnel.
TOFU and BOFU articles drove 30% more traffic to a SaaS company’s blog.
Email nurture sequence increased sign-ups by 22% after launching a retail subscription membership.
Captions for a boutique fitness studio's social posts boosted class sign-ups by 25%.